Kenneth W Reed & Associates was founded in 1953 and has a simple philosophy. Every building must be fit for its purpose as defined by the client, economical to build and maintain and yet harmonise with its surroundings. It should contribute to the environment, never detract from it. A well designed building will make a clear statement about its owner, corporate or private. Kenneth W Reed & Associates produce buildings of different styles and, although very different, all share presence. There is a desire to bring clarity and an agelessness to any building, perhaps a fresh impetus to tradition.